The Via Claudia Augusta is the old Roman road, which leads from Donauwörth (also in Germany) via the Alps to the Adriatic Sea. Today, the Via Claudia Augusta is very popular as a cycling and hiking trail. The road was completed in 47 A.D. under the emperor Claudius of Altinum. However, his father, General Drusus the Oldest, started the work in 15 B.C. This means that the road was built over a 60 year period.

Most cyclists prefer the route from the Reschen pass to Meran. This part of the road is also the most varied in landscape, running through forests and meadows, around lakes and passing castles and fortresses. The route between Meran and Bozen is also very popular.

In Rabland, they found the only original mile stone of the Via Claudia Augusta. Today, this mile stone is exhibited at the Town Museum in Bozen while Rabland was awarded a copy for the route.